IDo
Checklist App to plan
a wedding
IDo
Checklist App to plan
a wedding
IDo
Checklist App to plan
a wedding
IDo
Checklist App to plan
a wedding
Timeline
Jan 2023 - April 2023 (16 weeks)
My Role
Solo project
PROBLEM
Couples who are planning a wedding on their own are overwhelmed by the tasks and inflict a lot of internal pressure on themselves
Couples who are planning a wedding on their own are overwhelmed by the tasks and inflict a lot of internal pressure on themselves
Couples who made a choice of planning their own wedding are having a hard time keeping track of things and managing all wedding preparations. The likelihood of planning a wedding of your expectations depends on how well you manage your time and resources. Planning a wedding can be both challenging and stressful as it is going to be the most auspicious day of your lives.
Couples who made a choice of planning their own wedding are having a hard time keeping track of things and managing all wedding preparations. The likelihood of planning a wedding of your expectations depends on how well you manage your time and resources. Planning a wedding can be both challenging and stressful as it is going to be the most auspicious day of your lives.
THE SOLUTION
Checklist App for couples aiming to make better use of their time and resources to manage and oversee wedding operations without any hassles
Checklist App for couples aiming to make better use of their time and resources to manage and oversee wedding operations without any hassles
Checklist tasks and Set notification
Access multiple tasks and task categories through advanced filtering
Set notification reminders to only tasks that you need
Create, Edit, Delete a task whenever you want
Checklist a task when completed for better management
Prioritize your tasks by marking them essential
Guest Management
Reduced workload as guest details can be imported via contacts, spreadsheet
View guests based on rsvp status, attendance, groups through advanced filtering
Guest details can be viewed briefly in a single glance for easy tracking and organization
Keep track of guest RSVP’s, arrival dates and dietary restrictions
Share your Workload
Friends, Family or anybody who want to pitch in and help can be called a collborator
Collaborators to help and manage
wedding operations
custom tasks can be assigned to each collaborator
Each collaborator’s progress can be viewed independently
Save + Hire Vendors
Save vendors who match your budget cap and preferences for comparison
Vendors can be saved in their appropriate categories to avoid clustering and confusion
Mark a vendor as Hired after you make your decision
Prioritize your vendors by ranking them
Keep track of all vendor payments for easy budget tracking
Budget Tracking
Track your budget estimates, Actual budget, Paid, Dues in a single glance
Change currency to your local acceptable currency for better budget management
Continuous updates on paid, dues reflecting budget changes
Blogs & Community
Keep track of latest trends in wedding fashion, venues, decor, management
Tips, suggestions, experiences shared by past couples
Ask, Answer, suggest and share your thoughts and questions with the IDo community
RESEARCH
How did I decide my Target Audience?
How did I decide my Target Audience?
A wedding involves two sets of people, the couple (obviously) and the guests. The problem I am trying to solve requires designing a solution that allows couple to plan their wedding efficiently. Planning a wedding also involves taking care of guests. So,
Do I need to consider the needs, feelings and pain points of a guest too ? YES
When I proceed to dive deep into my research involving surveys and user interviews, I’ll consider “couple who chose to plan their own wedding “ as my target audience, but also taking into consideration their needs,feelings and painpoints as a guest (beacuse everyone is a guest to someone else’s wedding), so that I could have two required and mandatory perceptions, but from a single target audience which aptly justifies my design process for the solution.
A wedding involves two sets of people, the couple (obviously) and the guests. The problem I am trying to solve requires designing a solution that allows couple to plan their wedding efficiently. Planning a wedding also involves taking care of guests. So,
Do I need to consider the needs, feelings and pain points of a guest too ? YES
When I proceed to dive deep into my research involving surveys and user interviews, I’ll consider “couple who chose to plan their own wedding “ as my target audience, but also taking into consideration their needs,feelings and painpoints as a guest (beacuse everyone is a guest to someone else’s wedding), so that I could have two required and mandatory perceptions, but from a single target audience which aptly justifies my design process for the solution.
Target Audience = User
Target Audience = User
who is Planning his/her own wedding
who is Planning his/her own wedding
+
+
Also a Guest to someone else’s wedding
Also a Guest to someone else’s wedding
MARKET ANALYSIS
The Competition had no services to solve guest needs
The Competition had no services to solve guest needs
I analyzed 3 most popular apps dominating the wedding planning market. All the apps contain few services that are not available in the other ones. Apps have restricted few services to only paid users. While all competitors came up with solutions addressing this problem, the solutions could still be improved exponentially in terms of UI, image cluttering and free services instead of paid. Almost none of the apps offer services that aim to solve the needs of a guest. Working out a solution offering services that satisfy the needs of a guest would give me an edge over other competitors. This then became my opportunity to design something unexplored while also keeping in mind to design for my target audience.
I analyzed 3 most popular apps dominating the wedding planning market. All the apps contain few services that are not available in the other ones. Apps have restricted few services to only paid users. While all competitors came up with solutions addressing this problem, the solutions could still be improved exponentially in terms of UI, image cluttering and free services instead of paid. Almost none of the apps offer services that aim to solve the needs of a guest. Working out a solution offering services that satisfy the needs of a guest would give me an edge over other competitors. This then became my opportunity to design something unexplored while also keeping in mind to design for my target audience.
Wedding Wire
Wedding Wire
Joy
Joy
WedMeGood
WedMeGood
USER INTERVIEWS
Interview Questions were asked based on these focal points
Interview Questions were asked based on these focal points
REMINDERS
REMINDERS
How do you remind yourself of attending to tasks that are due and need your immediate attention?
How do you remind yourself of attending to tasks that are due and need your immediate attention?
How hard or easy is it to remember a wedding task amidst a busy work schedule?
How hard or easy is it to remember a wedding task amidst a busy work schedule?
Do you schedule multiple reminders for a task to avoid re-scheduling?
Do you schedule multiple reminders for a task to avoid re-scheduling?
TRACKING
TRACKING
Were you always aware of budget limitations during vendor hunt? If yes, how did you manage to do it?
Were you always aware of budget limitations during vendor hunt? If yes, how did you manage to do it?
What method did you use to checklist wedding tasks? were you successful in organising and overseeing those tasks?
What method did you use to checklist wedding tasks? were you successful in organising and overseeing those tasks?
How do you keep track of potential vendors, liked vendors, hired vendors and their details etc..?
How do you keep track of potential vendors, liked vendors, hired vendors and their details etc..?
PRIORITIES/DEADLINES
PRIORITIES/DEADLINES
How do you prioritize your tasks? Is it based on deadlines? Importance? Availability?
How do you prioritize your tasks? Is it based on deadlines? Importance? Availability?
How long before the wedding day do you officially start your planning?
How long before the wedding day do you officially start your planning?
What method do you use to schedule tasks? How do you differtiate between a task “that needs your immediate attention” to a task “that can wait “?
What method do you use to schedule tasks? How do you differtiate between a task “that needs your immediate attention” to a task “that can wait “?
SHARE WORKLOAD
SHARE WORKLOAD
Did you plan the whole thing on your own (or) were there some helping hands in the form of friends, relatives etc..?
Did you plan the whole thing on your own (or) were there some helping hands in the form of friends, relatives etc..?
How did you distribute tasks among collborators and manage to keep a record of ‘which tasks were assigned to which collborator’?
How did you distribute tasks among collborators and manage to keep a record of ‘which tasks were assigned to which collborator’?
How did you keep a track of everyone’s progress?
How did you keep a track of everyone’s progress?
What was the preferred communication between you and the collaborators?
What was the preferred communication between you and the collaborators?
COMMUNICATION
COMMUNICATION
How did you request guest RSVP’s ? Is it through personal calls? mails? social media? anything else?
How did you request guest RSVP’s ? Is it through personal calls? mails? social media? anything else?
Where did you record the status of guest RSVP’s ? was it difficult to manage?
Where did you record the status of guest RSVP’s ? was it difficult to manage?
Did any of your guests had any questions? If yes, how did you respond back?
Did any of your guests had any questions? If yes, how did you respond back?
AS A GUEST
AS A GUEST
Were you informed of your accomodation and transport status? what was the communication between you and the accomodation, transport coordinators?
Were you informed of your accomodation and transport status? what was the communication between you and the accomodation, transport coordinators?
How did you let the couple know about your dietary restrictions, If you have any?
How did you let the couple know about your dietary restrictions, If you have any?
How important is an Itinerary when it comes to making travel plans?
How important is an Itinerary when it comes to making travel plans?
Did you have a look at the wedding photos post-wedding? How did the couple share those pics?
Did you have a look at the wedding photos post-wedding? How did the couple share those pics?
INSIGHTS
Based on the trends in my affinity mapping , I’ve categorized the gathered insights into 3 categories. These insights are based on researching the couples assuming the role of a wedding planner
Based on the trends in my affinity mapping , I’ve categorized the gathered insights into 3 categories. These insights are based on researching the couples assuming the role of a wedding planner
Category 1 : Communication
Many Guests ask their questions by
messaging on social media. And many couples might not be active on social media
Many Guests ask their questions by messaging on social media. And many couples might not be active on social media
Many Guests ask their questions by messaging on social media. And many couples might not be active on social media
Guests usually RSVP through
messages, social media which is
hard for the couple to keep track of
Guests usually RSVP through
messages, social media which is hard for the couple to keep track of
Guests usually RSVP through
messages, social media which is hard for the couple to keep track of
Couple usually send wedding Invites, Updates, Announcements digitally/manually to each person which is time consuming
Couple usually send wedding Invites, Updates, Announcements digitally/manually to each person which is time consuming
Category 2 : Community
Couples in general have friends, family who are willing to help, but there is no way to track/manage everyone’s progress
Couples in general have friends, family who are willing to help, but there is no way to track/manage everyone’s progress
Couples spend a lot of time searching for latest wedding trends that help keep them updated so they feel informed on available options
Couples spend a lot of time searching for latest wedding trends that help keep them updated so they feel informed on available options
Couples usually look for wedding communities that might share valuable insights and tips
Couples usually look for wedding communities that might share valuable insights and tips
Category 3 : Management
Couples find it hard not knowing which tasks are due and which tasks can be put off for later. They also need to be reminded about tasks as they might be busy
Couples find it hard not knowing which tasks are due and which tasks can be put off for later. They also need to be reminded about tasks as they might be busy
Couples make note of potential vendors that match their preferences and budget cap, then finalize one among them. They usually do it on paper or note taking tools
Couples make note of potential vendors that match their preferences and budget cap, then finalize one among them. They usually do it on paper or note taking tools
Couples find it challenging to keep track of vendor payments, budget dues, estimates and limitations on their planned budget
Couples find it challenging to keep track of vendor payments, budget dues, estimates and limitations on their planned budget
As far as a guest is concerned, all they want is a clear and concise communication from the couple. These insights are based on researching the couples assuming the role of a guest
As far as a guest is concerned, all they want is a clear and concise communication from the couple. These insights are based on researching the couples assuming the role of a guest
Category 1 : Communication
Guests wanted to know if their accommodation and commute is taken care of. They also wanna know the details and contacts in the case of an emergency
Guests wanted to know if their accommodation and commute is taken care of. They also wanna know the details and contacts in the case of an emergency
Guests would appreciate an Itinerary as that would help them make necessary arrangements.
Guests would appreciate an Itinerary as that would help them make necessary arrangements.
Guests do not know what details to give when RSVP’ing. They also might have few questions that need to be answered by the couple. Sometimes couples are too busy planning, they forget to answer the questions
Guests do not know what details to give when RSVP’ing. They also might have few questions that need to be answered by the couple. Sometimes couples are too busy planning, they forget to answer the questions
WEDDING BRIDE PERSONA
DESIGN
Setbacks + a new direction for productivity
Setbacks + a new direction for productivity
After I conducted user research through surveys and one-on-one interviews, I gained a lot of insights and data-points. Research has shown that In-app vendor search makes it easy for couple to find vendors easily. But, the interviewees stated that they were happy to find an app that offers In-app vendor search, but were soon disappointed as it was not as useful as they thought it would be. Some of the pain-points my target audience experienced were
After I conducted user research through surveys and one-on-one interviews, I gained a lot of insights and data-points. Research has shown that In-app vendor search makes it easy for couple to find vendors easily. But, the interviewees stated that they were happy to find an app that offers In-app vendor search, but were soon disappointed as it was not as useful as they thought it would be. Some of the pain-points my target audience experienced were
Vendors who were categorized as top did not meet the standards that are expected of them which affected the trust of the user
Vendors who were categorized as top did not meet the standards that are expected of them which affected the trust of the user
Few Vendor details had not updated their info and contacts for a long time
Few Vendor details had not updated their info and contacts for a long time
Had difficulty about two way communication with the vendors
Had difficulty about two way communication with the vendors
Prices shown in the app were not the same when contacting vendors for inquiry
Prices shown in the app were not the same when contacting vendors for inquiry
All these Insights made me think of a quote:
All these Insights made me think of a quote:
“ People remember the bad more than the good” also called negativity bias
“ People remember the bad more than the good” also called negativity bias
There are many other features which the user could benefit from, but they might get overshadowed by these Ineffective “Find vendor” feature which might make the user lose trust in the app and forces them to stop using the app anymore , which is what we are trying to avoid at all costs.
So in conclusion I realized that vendor module is more of a hassle than a utility
Therefore, I chose not to include the “find vendors” feature in my solution as I want to focus more on productivity.
There are many other features which the user could benefit from, but they might get overshadowed by these Ineffective “Find vendor” feature which might make the user lose trust in the app and forces them to stop using the app anymore , which is what we are trying to avoid at all costs.
So in conclusion I realized that vendor module is more of a hassle than a utility
Therefore, I chose not to include the “find vendors” feature in my solution as I want to focus more on productivity.
TESTING + IMPROVEMENTS
2 major improvements in my design
2 major improvements in my design
Based on various feedbacks drawn from usability studies, I continually Iterated my design with 3 major Improvements
Based on various feedbacks drawn from usability studies, I continually Iterated my design with 3 major Improvements
Increased Readability in Budget Tracker
Before
Unnecessary use of filter
Small Font and clustered Info
After
Increased Readability
Dues highlighted for better tracking and
management
Green outlined borders indicating no dues
1
2
Separate Collaborator Pages
Before
Collaborators shown on each task is
overwhelming the user
dropdown filter limiting selection options
After
Separate checklist for each collaborator.
View each collaborator’s progress separately
Collapsed Dynamic filter for more advanced
filtering
Toggle To view Prioritized tasks
FINAL SCREENS
The Final Product
Guest Screens
The Style Guide
The Style Guide
colors
#F36F45
#26272E
#908FA2
#EAE9EE
Typography
Helvetica Neue (font)
Header 24 pt . Medium
Text 18 pt medium
Buttons 16 pt medium
subtitles 12 pt medium
Logo
Icons
Components
CONCLUSION + TAKEAWAYS
What I’ve learned.
What I’ve learned.
This way my first ever UX project 🥳. More than the actual output, I’m immensely grateful to have been through an entire design process from start to end. I now know what goes behind a solution that makes people’s lives better. On that note, a few things I’ve learned:
This way my first ever UX project 🥳. More than the actual output, I’m immensely grateful to have been through an entire design process from start to end. I now know what goes behind a solution that makes people’s lives better. On that note, a few things I’ve learned:
Stop chasing visual appreciation. A user appreciates usability over visuals any day. I would like to quote this “ Only when a design fails does it call attention to itself; when it succeeds, it’s invisible” which I firmly believe. I tried to excite the user with the visuals, but that somehow cluttered my designs and overwhelmed the user, which I have later improved and iterated based on feedback. So, stop chasing visual appreciation and keep it simple
Stop chasing visual appreciation. A user appreciates usability over visuals any day. I would like to quote this “ Only when a design fails does it call attention to itself; when it succeeds, it’s invisible” which I firmly believe. I tried to excite the user with the visuals, but that somehow cluttered my designs and overwhelmed the user, which I have later improved and iterated based on feedback. So, stop chasing visual appreciation and keep it simple
It’s never too late to iterate. I didn’t get my designs right the first time, nor the second. A design is never done because there is always a possibility to do better. I conducted usability studies and feedback sessions that helped me gather insights which I otherwise might have overlooked. Iteration is key when it comes to designing efficient solutions.
It’s never too late to iterate. I didn’t get my designs right the first time, nor the second. A design is never done because there is always a possibility to do better. I conducted usability studies and feedback sessions that helped me gather insights which I otherwise might have overlooked. Iteration is key when it comes to designing efficient solutions.
Limit your solution to the needs of the user. Designers can get carried away and unconsciously feel the urge to design solutions which they think might excite the user, but clearly lack usability and can cause foundational ux problems. However, it was evident how much better my designs got after attentively listening to feedback and actively seeking after the why’s and how’s of the problem. This really resonated with me early on and I’ll keep this in mind when designing future projects.
Limit your solution to the needs of the user. Designers can get carried away and unconsciously feel the urge to design solutions which they think might excite the user, but clearly lack usability and can cause foundational ux problems. However, it was evident how much better my designs got after attentively listening to feedback and actively seeking after the why’s and how’s of the problem. This really resonated with me early on and I’ll keep this in mind when designing future projects.
Thanks for Stopping by, let’s chat 👋
Thanks for Stopping by, let’s chat 👋
Thanks for Stopping by, let’s chat 👋
Thanks for Stopping by, let’s chat 👋